Key techniques for text therapy (I)
Imagine this: You're having a deep conversation over text, pouring your thoughts out, but the response you get feels... flat. No warmth, no connection. In text therapy, words carry the weight of emotions, understanding, and support.
We've explored how to establish a strong online presence, but creating a truly engaging and meaningful therapeutic experience goes beyond just being present. Let's dive into additional techniques that transform text-based conversations into a space where clients feel deeply heard, validated, and supported.
Choosing language and tone
Since text therapy relies entirely on written words, the choice of language is critical. Unlike face-to-face therapy, there are no non-verbal cues like facial expressions, tone of voice, or gestures to support communication. Because of this, therapists must be intentional in how they structure their messages.
In this section, we will explore three key areas to focus on when crafting language and tone:
- Readability of the language
- Balancing warmth, empathy, and professionalism
- Use of punctuation
Readability of the language
Readability plays a major role in how well clients understand and engage with therapy conversations. In text therapy, clear and accessible language helps ensure that clients do not struggle to comprehend messages, particularly during moments of distress. Unlike spoken conversation, where tone and body language help convey meaning, written words stand alone.
When crafting messages, therapists should prioritize clarity and simplicity while maintaining depth and compassion. Consider the following key techniques:
Use simple, everyday language
Many people naturally adopt a more formal or complex writing style when typing, especially if they have an academic or professional background. However, text therapy should resemble a supportive conversation rather than a clinical report. Using familiar, everyday words makes messages more accessible.
🚫 Hard to read
It sounds like you're experiencing a dysregulation of emotions stemming from unresolved past experiences
✅ More readable
It sounds like your emotions feel overwhelming right now, and that makes sense given what you've been through
Break up long sentences and paragraphs
Long, dense paragraphs can be overwhelming and difficult to process, especially for clients in distress. Breaking text into smaller chunks enhances readability and allows for better engagement. We can work through this together in a way that makes sense for you
🚫 Hard to read
I hear that you're feeling a lot right now. It can be really difficult to make sense of things when emotions are heightened. I want you to know that you're not alone. We can work through this together in a way that makes sense for you
✅ More readable
I hear that you're feeling a lot right now. It can be really difficult to make sense of things when emotions are heightened
I want you to know that you're not alone
We can work through this together in a way that makes sense for you
Did you know?
What's the ideal length for a message? While there's no strict rule, keeping each message concise, ideally no more than two sentences per bubble, helps maintain clarity, engagement, and ease of processing for the client.
Avoid jargon and technical terms
While some clients may have familiarity with psychological or clinical terms, many do not. Using technical jargon can create distance rather than connection. If a term is necessary, offering a brief explanation can improve understanding.
🚫 Hard to read
Your distress may be linked to cognitive distortions that amplify maladaptive patterns of thinking
✅ More readable
Sometimes our thoughts can trick us into seeing things in the worst way. That can make difficult situations feel even harder
Did you know?
The goal isn't to completely avoid medical or professional terms, but rather to explain them clearly using everyday language that clients can easily understand.
Use formatting
Text-based therapy should be structured in a way that makes it easy for clients to follow. Using short paragraphs, line breaks, and bullet points can help organize thoughts clearly.
✅ More readable
Let's break this down into steps:
1️⃣ First, take a deep breath and recognize how you're feeling right now.
2️⃣ Next, let's identify one small action that could help.
3️⃣ Finally, we can explore how to build on this step moving forward.
Balance of warm, empathetic tone and professionalism
Finding the right balance between warmth, empathy, and professionalism is an essential skill in text therapy. Since clients rely solely on written words, therapists must intentionally craft a tone that fosters trust and validation while maintaining clear boundaries.
Use a conversational yet professional tone
A friendly and supportive tone helps clients feel heard and understood. However, being too casual can diminish the professional nature of the therapeutic relationship, while being too clinical can feel distant or cold.
🚫 Too formal
I acknowledge your concerns. Let's explore possible interventions
🚫 Too informal
Wow, that sounds super rough! Ugh, I totally get it
✅ Balanced approach
I hear how difficult this is for you. Let's talk about some ways that might help
Acknowledge and validate emotions
Since text lacks non-verbal cues, direct emotional validation ensures that clients feel seen and understood. Simply acknowledging emotions can help a client feel more supported.
🚫 No validation
Let's talk about what we can do next
✅ With validation
That sounds really tough... I can see why you're feeling this way
Maintain professional boundaries
While warmth and empathy are crucial, therapists should avoid language that blurs professional boundaries. Using overly personal statements or excessive self-disclosure can shift the focus away from the client's needs.
🚫 Too personal
That reminds me of when I went through something similar! I totally understand how you feel
✅ Professional and empathetic
That sounds really challenging. You're not alone in this, and I'm here to support you
Adapt tone based on the clients' needs
Some clients respond well to a more structured and professional approach, while others may feel more comfortable with a conversational style. Therapists can subtly adjust their tone based on how the client communicates while maintaining consistency.
🚫 Mismatch in tone
I feel like I'm drowning and no one cares...
Let's analyze the possible contributing factors to this experience
✅ Better matched response
That sounds really overwhelming... I hear how much you're struggling, and I want you to know that you're not alone in this
Use of punctuation
Punctuation is a subtle yet powerful tool in text-based therapy. Therapists should use punctuation intentionally to shape tone, provide clarity, and enhance the emotional impact of their words. Thoughtful use of punctuation can prevent misunderstandings, foster warmth, and maintain professionalism. Below is an in-depth look at how different punctuation marks influence therapeutic communication.
Period(.)
The period (full stop) is a standard punctuation mark used to end sentences, but in text therapy, it can affect tone in unexpected ways.
When to avoid it
In short, single-sentence responses, a period can come across as abrupt or even cold when you put it at the end of a sentence. Omitting the period in short supportive statements makes the message feel more open-ended and conversational.
🚫 Potentially cold
I just feel so alone right now
I can feel it.
When to use it
Use it only when it is the end of a sentence but not the end of the text message.
I've been feeling really anxious lately...
Anxiety can feel overwhelming at times. You're not alone, and we can work through this together
Question Mark (?)
The question mark is essential for inviting reflection and encouraging dialogue. It signals curiosity and openness.
When to avoid it
The issue is not about avoiding question marks altogether but rather avoiding the overuse of multiple question marks. Using more than one can create a sense of urgency or interrogation, which may feel overwhelming or unprofessional.
🚫 Feels like an interrogation
How has this been affecting you
🚫 Feels overly urgent
How has this been affecting you???
✅ Encourages engagement
How has this been affecting you?
It is not recommended to omit a question mark, as doing so may make your questions feel more like challenges rather than invitations to reflect, which can come across as unprofessional.
Exclamation mark(!)
Exclamation marks can add warmth and encouragement, but they should be used sparingly in therapeutic communication to avoid sounding overly enthusiastic about distressing topics.
🚫 Too intense for serious topics
I feel completely lost right now...
That sounds really difficult!
✅ Encouraging when appropriate
I feel like I can control my anger more recently
This's great! You're making important progress
We can use exclamation marks when offering encouragement or warmth. They often create a sense of a more relaxed and friendly conversation. However, it's best to avoid using them at the beginning of a session when the therapeutic relationship is still developing. Imagine writing an email to your new boss. You probably wouldn't use exclamation marks in your first week of communication. The same principle applies to text therapy; build rapport first before incorporating a more casual tone.
Ellipsis (...)
Ellipses can be useful for creating a reflective tone. In fact, it is one of the most commonly used punctuation marks, but they can also introduce ambiguity or unintended uncertainty if overused.
🚫 May sound hesitant or dismissive
Can you tell me how to manage anger?
Ok... Did you try something first?
✅ Encouraging exploration
Could you tell me more about that…?
An ellipsis functions more like a combination of a pause and a question mark which creates space for the client to think about the question.
Quotation marks("")
Quotation marks can be helpful for emphasizing key phrases or mirroring a client's words, but they must be used carefully to avoid sounding dismissive or sarcastic. Some people may also misuse them to emphasize words improperly.
🚫 Can seem invalidating
I feel like nobody understands me
I "hear" your feelings...

Misuse of quotation marks in real life
Brackets (())
Brackets can be useful for adding clarifications, softening statements, or providing additional context in text-based therapy. They allow therapists to include supplementary information without disrupting the flow of the main message. However, their overuse can make messages feel cluttered or overly formal.
When to use brackets
- To clarify a term or phrase without breaking sentence structure.
- To offer alternative wording when a concept might need additional explanation.
- To provide a gentle prompt or reminder without sounding too direct.
When to avoid brackets
- If the additional information is essential to understanding the message, consider rephrasing instead.
- When their use creates unnecessary complexity or disrupts readability.
🚫 Less effective: Overuse of brackets makes the message feel cluttered
It sounds like you're feeling frustrated (and maybe even exhausted) with everything going on (work, home, and personal stress). It might help to take a step back (even just for a moment) and reflect on what's most important right now.
✅ More effective: Using brackets to provide a gentle clarification
It sounds like you're feeling frustrated, maybe even exhausted, with everything going on... It might help to take a step back and reflect on what's most important right now (if that feels manageable for you)
✅ Another effective example: Offering an alternative phrase to support clarity
I hear that setting boundaries has been challenging. Maybe we can explore ways to make it feel more comfortable (or at least a little less stressful) for you?
Brackets should be used sparingly to enhance readability without overwhelming the client with too many ideas in one sentence. When in doubt, rephrasing can often be a clearer alternative.
Managing pacing and waiting times
In the module on online presence, we briefly introduced response times, but we did not explore the concept of pacing in depth. Effective pacing in text-based therapy ensures that conversations remain engaging, supportive, and therapeutic. This section covers strategies for managing pacing and response times effectively.
Pacing
Just like in spoken conversations where some people talk quickly and others speak more slowly, texting has its own sense of pacing. In chatrooms or text exchanges with friends, we can observe that everyone has a different pace of communication.
Since typing speed is a physical limitation in text therapy, pacing is a relative concept. If a person all of a sudden responds quickly in comparison to other messages in the conversation, their pacing might be considered fast, even if their overall typing speed is slower than someone using voice-to-text or a professional typist.
Slow pace
Some clients take longer to process their thoughts and type out responses. This may be due to the complexity of their emotions, their typing speed, or the need to carefully consider their words.
Therapists should avoid pressuring slow responders while also ensuring the conversation doesn't lose momentum. This can be achieved by offering gentle acknowledgments, validating their experience, and creating space for reflection without overwhelming them with multiple messages.
While we previously discussed in the online presence module that if a client hasn't replied for a few minutes, sending a brief message can help maintain presence, it's important to recognize stable patterns. If a client consistently responds slowly or types at a slower pace, it is not necessary to repeatedly send messages such as, "Take your time..." after every pause.
However, there are exceptions. If you notice signs that the client may be dissociating or experiencing deep emotional distress, a different approach may be needed. In such cases, pacing strategies shift to help re-engage the client.
Did you know?
Should you match the client's slow pace by delaying your own responses? Not necessarily. The first concern is that it can significantly prolong the session. More importantly, the control of the session should always remain with the client. As long as your responses are clear, concise, and focus on one key point at a time (as discussed in previous sections), the client will naturally set the pace based on their own comfort level without feeling pressured.
Fast pace
Some clients respond quickly and often send multiple messages in rapid succession. This may be due to strong emotions, urgency, a fast thought process, or simply their natural texting style.
Therapists should avoid mirroring a client's fast pace too closely, as it can create a sense of reactivity rather than reflection. Instead, the goal is to balance responsiveness with intentionality and ensures that the conversation remains thoughtful and productive.
Clients who type quickly may also expect equally fast responses. However, rushing to reply can compromise the quality of therapeutic engagement. If needed, therapists can acknowledge the client's pace while taking a moment to construct a meaningful response.
I don't know what to do anymore! It's like everything is piling up, and I can't handle it!
I hear that you're feeling really overwhelmed...
I want to take a moment to gather my thoughts so I can respond in a way that fully supports you
This approach reassures the client that their message is being carefully considered rather than dismissed or met with a reactive response.
Did you know?
In a real case, a client experiencing anxiety challenged the therapist about delayed responses and then interpreted them as signs of neglect or disinterest. However, the therapist used this moment as an opportunity for intervention. Instead of justifying the delay, they gently explored the client's feelings about waiting and linked it to underlying anxiety or concerns about being unheard.
In summary, therapists generally do not need to match the client's pacing. Instead, maintaining a consistent and steady response speed is ideal. Clients naturally set their own pace, whether fast or slow, and as long as your responses are well-organized, clear, and easy to understand, pacing will not be an issue. However, if a client's slow response stems from extreme distress, different strategies may be required.
Make good use of waiting time
While waiting for a client's response, therapists can use this time productively to enhance the session. Instead of passively waiting, use this moment to reflect, plan, or prepare for the next part of the conversation.
Review the chat history
Revisiting previous messages helps ensure continuity and prevents repetition. It allows you to track emotional themes, identify patterns, and recall key details the client has shared.
I feel like every time I try to speak up at work, I just get ignored...
(While waiting, the therapist reviews past messages and notices a similar concern about being unheard in personal relationships.)
I remember you also mentioned feeling unheard in your relationship. Do you feel like these situations are connected?
Plan the next steps
Instead of responding impulsively, use waiting time to consider the direction of the conversation. Think about whether to validate, explore further, or gently challenge the client's perspective.
For example, if a client is venting frustration, you might reflect on whether they need emotional validation, problem-solving guidance, or space to express themselves.
Everything just keeps piling up, and I don't know where to start...
(The therapist takes a moment to think before responding.)
That sounds overwhelming. Would it help to break things down together and see what feels manageable?
Things you shouldn't do
Not all activities are productive while waiting. Some habits can negatively impact the therapeutic process:
- Getting distracted with personal activities
This is not the time to check your phone, scroll through social media, or watch YouTube videos. Just as you wouldn't check WhatsApp during an in-person session. Staying fully present in text therapy is equally important. - Focusing on unrelated clinical tasks
While multitasking might seem efficient, working on other cases, such as writing session notes or reading another client's file, can break your focus and delay your responses. Clients can often sense when responses feel detached or lack continuity.
Key Takeaways
Effective text-based therapy requires intentional communication strategies to ensure clients feel heard, validated, and supported. The choice of language plays a crucial role in accessibility, with simple and clear wording enhancing engagement while avoiding unnecessary jargon. Structuring messages thoughtfully, through short paragraphs, appropriate formatting, and a balanced tone, ensures clarity and prevents misinterpretation. Punctuation subtly shapes the tone of a conversation and helps convey warmth and professionalism while avoiding unintended abruptness. Managing pacing is equally important, as therapists do not need to match a client's speed but should maintain a steady and intentional rhythm to foster connection and trust.
We've covered some key foundational techniques, and in the next module, we will explore additional strategies, including the thoughtful use of emojis, media, and culturally responsive communication.