The story of Virtrapy

Canada is known for its high quality of life, but behind that reputation, many people struggle to access the mental health care they need. Public therapy programs often come with long wait times, leaving individuals without timely support. Meanwhile, private therapy can be expensive and out of reach for many. We saw these challenges firsthand—not just as professionals, but as people who care deeply about making a difference. That’s why we created Virtrapy, an online therapy centre built on the belief that everyone deserves access to compassionate, high-quality support—without unnecessary barriers.

Rethinking online therapy

Therapy should never feel like a privilege—it should be a right. But too often, the way mental health care is delivered makes it difficult for people to get the help they need. At Virtrapy, we wanted to do things differently. We built a model that puts people first—both the clients who seek support and the therapists who provide it.

Putting clients first

We know that reaching out for therapy can be a big step. The last thing anyone needs is to face long waitlists, complicated intake processes, or unclear pricing. That’s why we designed Virtrapy to be simple, accessible, and transparent. Whether you prefer video, voice, or text-based therapy, we make it easy to connect with an experienced professional on your own terms. No hidden fees, no unnecessary hoops to jump through—just real support when you need it most.

Supporting our therapists

Behind every great therapy experience is a dedicated therapist. But too often, therapists are overworked, underpaid, and undervalued. We believe that when therapists are supported, clients receive better care. That’s why we’ve created an environment where therapists can thrive—one that respects their expertise, compensates them fairly, and gives them the flexibility they need to provide the best possible care.

The role of experience in therapy

Therapy is deeply personal, and finding the right therapist can make all the difference. While some clinics rely heavily on therapists-in-training to offer lower rates, we take a different approach. Online therapy presents unique challenges, and we believe experience matters. That’s why our team consists only of fully licensed therapists with proven expertise—so you can feel confident knowing you're in capable hands.

our commitment to ethical & accessible care

Virtrapy is more than a business—it’s a movement. We believe in an approach that balances accessibility with fairness, ensuring that both clients and therapists benefit from a model that is sustainable, ethical, and built to last.

Fair compensation for therapists

Therapists dedicate their lives to helping others. They deserve to be valued, not treated as an afterthought. That’s why over 80% of our revenue goes directly to our therapists—far above the industry standard. By compensating them fairly, we create a stable, supportive environment where therapists can focus on what truly matters: helping people heal.

Marketing with purpose

We believe in meaningful, ethical marketing. While we do use ads to help people discover Virtrapy, our focus is on impact, not persuasion. Instead of relying solely on advertising, we invest in what truly makes a difference—building strong professional networks, supporting our communities, and offering free training programs for mental health professionals. Our reputation grows through trust, real impact, and the voices of those who believe in what we do.