Development of text therapy
Text therapy has come a long way, from early online forums to a structured, evidence-based intervention. But how did it get here?
In this section, we’ll explore its history, adoption in Canada, technological foundations, and future potential. Understanding its evolution helps practitioners see its strengths, challenges, and growing role in modern mental health care.
Historical context and evolution
For decades, traditional therapy meant sitting in an office, talking about feelings, and maybe staring at an awkwardly placed potted plant. But as digital technology became part of everyday life, new ways of accessing support emerged, particularly through text-based interventions.
Text therapy didn’t appear overnight. It evolved from early internet forums to structured, professional mental health services. Like any innovation, it went through trial and error, faced technological challenges, and adapted to meet ethical and privacy standards.
The roots of text-based support
Long before it was recognized as therapy, people were already offering emotional support through text.
In the early days of the internet, online forums became a place where people shared struggles and sought advice. Conversations ranged from the chaos of Highway 401 traffic (yes, it has always been terrible) to personal challenges like relationships, family conflicts, and mental health struggles.
Example
A person fighting anxiety might post in an online forum, and others would respond with words of encouragement or advice. While this wasn’t therapy, it demonstrated the potential of text-based emotional support by offering anonymity, accessibility, and a judgment-free space to express feelings.
These early interactions laid the groundwork for formal text therapy by highlighting the benefits of written communication for emotional support.
The trial-and-error phase
By the late 1990s and early 2000s, countries like the United States and the United Kingdom began experimenting with formal text-based interventions. This was influenced by the growing popularity of ICQ and MSN Messenger. (If you don’t know what those are, think of them as the WhatsApp of the not-so-young generation!)

Interface of MSN
Some forward-thinking therapists saw the potential of chat-based support and began using instant messaging to connect with young clients who were uncomfortable with traditional therapy.
But there was a major issue: privacy.
At the time, no secure therapy messaging platforms existed. This meant that messages could be intercepted, saved, or even leaked, which posed serious ethical concerns. As privacy risks became clear, mental health organizations put the brakes on text-based interventions. As a result, text therapy remained more of an idea than a practical solution—for a while.
The rebirth of text counselling
Fast forward to the past decade, and the landscape has completely changed. With growing concerns about privacy and data security, tech companies began prioritizing encryption—not just for social chats, but also for sensitive, confidential conversations.
How privacy innovations brought text therapy back:
- The rise of video therapy led to major investments in secure, health-compliant platforms.
- Encrypted chatrooms designed specifically for therapy became available.
- Mental health organizations could now reintroduce text-based therapy in a structured, legally compliant way.
This technological shift made text therapy viable again and gave clients access to confidential, professional support without needing to show their face or voice.
Text-based intervention today: A growing global movement
Text therapy is no longer a niche practice. It is now a global movement.
In Canada, several organizations have embraced text-based interventions for crisis support, including:
Beyond Canada, many countries have integrated text-based crisis interventions, such as:
Private therapy centres have also joined the movement. They have made text therapy more accessible than ever which allows clients to engage in structured text-based interventions with licensed professionals.
Future development
As technology advances, data analysis, AI, and automation are shaping the future of mental health interventions. Therapy should be even more personalized, efficient, and accessible.
While human therapists will always be at the core of mental health support, technology is beginning to enhance how we:
- Deliver interventions.
- Analyze therapy outcomes.
- Support clients effectively.
Data analysis for therapy frameworks
Traditionally, therapists rely on clinical experience, research, and intuition to guide interventions. But what if we could analyze thousands of real-life text therapy conversations to:
- Identify the most effective techniques.
- Recognize client communication patterns.
- Refine therapy models based on real-world data.
That’s where data analysis comes in.
Identifying what works best
By analyzing large sets of therapy transcripts, researchers can determine:- Which words, phrases, and interventions are most effective.
- How different techniques work for different client needs.
Example
Mo Kiu, the developer of this course, leveraged data analysis to analyze thousands of chat transcripts to identify the most effective response patterns for frequent users. By optimizing communication strategies, this approach reduced conversation time with them by 60% while maintaining texters’ satisfaction and therapeutic effectiveness.
Recognizing conversational patterns
Clients often show distress signals in subtle ways. Data analysis can help detect patterns, such as:- A client repeating certain phrases before a crisis.
- Changes in message tone, response time, or word choice that indicate worsening distress.
Example
Open Up, a text-based counselling service in Hong Kong, uses machine learning to assess client risk levels based on their conversations. The system analyzes messages and assigns a crisis intervention score, which helps determine whether a situation is high-risk.
The use of AI in text therapy
AI won’t replace therapists, but it is already being explored as a tool to enhance text therapy. Let’s be clear—AI should never generate real-time responses for clients without therapist approval. However, when used ethically and within privacy regulations, it can assist therapists in meaningful ways.
In the USA, some AI companies are working toward HIPAA compliance (the American equivalent of PHIPA in Ontario). If an AI system successfully meets HIPAA, PHIPA, or other privacy standards, it could legally and ethically be integrated into clinical settings.
However, therapists must remain critical and cautious by ensuring:
- Client confidentiality is never compromised.
- AI is used as a tool—not as a replacement for clinical expertise.
Just as video therapy evolved from skepticism to mainstream acceptance, AI tools, when used responsibly, can enhance, not replace, therapy.
The key is balance: embracing innovation while upholding ethical and professional standards.
Bottom line: technology can assist, but human connection remains at the core of therapy.
Key takeaways
Text therapy evolved to a structured, evidence-based practice. Early attempts faced challenges, especially with privacy and security, but advancements in encryption and digital platforms paved the way for its legitimacy.
Today, text-based interventions are widely used in crisis support and professional therapy worldwide. As technology continues to shape mental health care, data analysis and AI are emerging as tools to enhance, not replace, human connection. The future of text therapy isn’t about choosing between technology and therapists—it’s about using both to create more accessible and effective support.